Exclusively for the international hi-tech show Integrated Systems Russia 2018, White Balance Group created a concept of unique exhibition stand. The idea — to tell the story of friendship — between new technologies and creativity. We decided to show the urban life with its subcultures and everyday life in context of modern projection technologies. Developing idea of interconnections and networking, we included old-fashion Canon logotype, depicting ancient Goddess Kwanon as a wall graffiti. We’ve installed one of the projectors over the bicycle to show the process of making graffiti, and built some kind of a night club inside the «container» with multi-channel audio-video installation dedicated to the emotions and light.
Non-official slogan of the stand, stylized as a sea shipping container was — Shipping Emotions.